Saving $700,000 with a VoIP Overhaul
When Robert Fort took charge of information technology at Virgin Entertainment Group in North America, he was dazzled by the company's array of music, movies, and games -- and the hip in-store kiosks customers could use to sample the wares.
What he found decidedly less dazzling: the communications system that connected those stores.
It was expensive, cumbersome, and couldn't deliver sample content to would-be buyers. So last year Fort made a radical move. He scrapped the old phone network altogether, and, with the help of SBC Communications (now AT&T) and Cisco Systems, he moved the voice traffic from the fifteen U.S. Virgin Megastores onto the company's data network.
Read the rest...
What he found decidedly less dazzling: the communications system that connected those stores.
It was expensive, cumbersome, and couldn't deliver sample content to would-be buyers. So last year Fort made a radical move. He scrapped the old phone network altogether, and, with the help of SBC Communications (now AT&T) and Cisco Systems, he moved the voice traffic from the fifteen U.S. Virgin Megastores onto the company's data network.
Read the rest...
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